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Channel Intermediaries: Definition and Function in Business

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is the main purpose of channel intermediaries?

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1. What is a merchant wholesaler?

2. Who makes their profits by collecting a fee or commission based on the amount of sales they are successful at delivering for the producer?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of marketing channel intermediaries. Topics you'll need to know to pass the quiz include understanding the main purpose of channel intermediaries as well as knowing the fundamental characteristics of a merchant wholesaler.

Quiz & Worksheet Goals

Use these assessment tools to assess your knowledge of:

  • The main purpose of channel intermediaries
  • The fundamental characteristics of a merchant wholesaler
  • The wholesalers whose main purpose is to facilitate sales
  • The three main functions of intermediaries
  • What the logistical function of channel intermediaries consists of

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Defining key concepts - ensure that you can accurately define main phrases, such as merchant wholesaler
  • Reading comprehension - ensure that you draw the most important information from the related marketing channel intermediaries lesson
  • Interpreting information - verify that you can read information regarding marketing channel intermediaries and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about marketing channel intermediaries

Additional Learning

To learn more about those whose main purpose is to deliver products to consumers, review the corresponding lesson on Channel Intermediaries: Definition and Function in Business. This lesson covers the following objectives:

  • Describe the idea behind a retailer
  • Identify the main purpose of channel intermediaries
  • Know the fundamental characteristics of a merchant wholesaler
  • Learn the wholesalers whose main purpose is to facilitate sales
  • Appreciate the three main functions of intermediaries
  • Understand what the logistical function of channel intermediaries consists of
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