Marketing Client Business Development: Plans & Activities


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question 1 of 3

Client business development is a tool to attract and manage both _____ and _____ clients.

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1. All of these are benefits of a strong client development plan EXCEPT which?

2. Tim runs a small law firm. As a relatively simple client development activity, Tim could all of these EXCEPT:

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About This Quiz & Worksheet

What do you know about marketing client business development? You can test yourself on this concept quickly by using the quiz and worksheet.

Quiz & Worksheet Goals

You can check your knowledge of:

  • Benefits of a strong client development plan
  • What client business development is
  • An informal event for socializing and building relationships with new and existing clients
  • Steps in creating a client-specific development plan
  • A relatively simple client development activity

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on marketing client development
  • Information recall - access the knowledge you have gained about the benefits of a strong client development plan
  • Making connections - use understanding of the concept of client business development to explain its focus

Additional Learning

To learn more, use the lesson named Marketing Client Business Development: Plans & Activities. Other topics you can look over include:

  • What client-specific plans look like
  • Simple and involved development activities
  • Why client development is important