Marketing Communications Plan: Definition & Example


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question 1 of 3

Which of the following does NOT describe a marketing communications plan?

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1. Which of the following is NOT part of a SWOT analysis?

2. How is metadata used in a marketing communications plan?

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About This Quiz & Worksheet

See what you know about a marketing communications plan with this quiz and worksheet combination. You'll be assessed on important study topics like descriptive words for a marketing communications plan and a SWOT analysis.

Quiz & Worksheet Goals

The following points will be addressed:

  • The use of metadata in a marketing communications plan
  • Example of the communications mix being applied
  • Target market

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on a marketing communications plan
  • Information recall - access the knowledge you've gained regarding why companies use metadata in a marketing communications plan
  • Knowledge application - use your knowledge to answer questions about what makes up a SWOT analysis and a definition of a target market

Additional Learning

Use the accompanying lesson entitled Marketing Communications Plan: Definition & Example for more on these areas of interest:

  • The purpose of marketing communications plans
  • Marcom plans and marketing channels
  • Explanation of metadata