Developing a Marketing Communications Strategy


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question 1 of 3

What is a buyer persona?

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1. Why should a company develop a marketing communications strategy?

2. What media platform is a good place to start with your promotion strategy?

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About This Quiz & Worksheet

The quiz/worksheet combo lets you test your understanding of developing a marketing communications strategy. For the quiz, you need to know about a buyer persona and understand why companies should develop a marketing communications strategy.

Quiz & Worksheet Goals

You'll be assessed on the following topics:

  • Name for the percentage of people who saw your advertisement and clicked it to reach your website
  • Media platform that's a great place to start with your promotion strategy
  • The meaning of a buyer persona
  • Social media networks that every company should have

Skills Practiced

  • Information recall - access the knowledge you have gained about the meaning of a buyer persona
  • Reading comprehension - ensure that you draw the most important details from the lesson on developing a marketing communications strategy
  • Interpreting information - verify that you can read about why companies should create marketing communications strategies and interpret it correctly

Additional Learning

Developing a Marketing Communications Strategy is a lesson you can use any time you want to complete the following goals:

  • Identify the benefits of having a marketing communications strategy
  • Define a value proposition
  • Determine how companies choose where to promote