What is a Marketing Concept? - Definition & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Businesses that utilize the production marketing concept believe what?

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1. Companies that adopt the selling marketing concept opine what?

2. What is a marketing concept?

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About This Quiz & Worksheet

The quiz and worksheet will help students check their understanding of marketing concepts. It will ask students questions about the definition of marketing concepts and the several different types.

Quiz & Worksheet Goals

Students who want to succeed on the quiz/worksheet should familiarize themselves with the following:

  • Production concept
  • Selling concept
  • The definition of marketing concept
  • The marketing concept centering on social responsiblity

Skills Practiced

The assessment will help students practice these skills:

  • Reading comprehension - read and pull the essential information from the related lesson on marketing concepts
  • Defining key concepts - accurately define the five types of marketing concepts
  • Distinguishing differences - compare and contrast the types of marketing concepts

Additional Learning

For more information about marketing concepts, take a look at the accompanying lesson What is a Marketing Concept - Definition & Examples. It will help you achieve these goals:

  • Distinguish between marketing and marketing concepts
  • Identify the types of marketing concepts
  • Differentiate between each concept
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