Brick-And-Mortar Store: Definition & Marketing Strategies

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Online shopping provides the customer with immediate satisfaction and convenience. What is one advantage to brick-and-mortar stores?

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1. How do stores use exposure to their advantage?

2. What is an example of a brick-and-mortar store?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your understanding of the marketing for brick-and-mortar stores. Topics you'll need to know to pass the quiz include understanding the benefits that brick-and-mortar stores enjoy over online shopping as well as how stores can use exposure to their advantage.

Quiz & Worksheet Goals

Use these assessment tools to check your knowledge of:

  • The benefits that brick-and-mortar stores enjoy over online shopping
  • How stores can use exposure to their advantage
  • Common example of a brick-and-mortar store

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Reading comprehension - ensure that you draw the most important information from the related marketing for brick-and-mortar stores lesson
  • Interpreting information - verify that you can read information regarding marketing objectives for brick-and-mortar stores and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about a common example of a brick-and-mortar store

Additional Learning

To learn more about the advantages a brick-and-mortar store has over online retailers, review the corresponding lesson on Brick-and-Mortar Store: Definition & Marketing Strategies. This lesson covers the following objectives:

  • Define the term 'marketing strategies'
  • Identify the benefits that brick-and-mortar stores enjoy over online shopping
  • Know how stores can use exposure to their advantage
  • Learn common examples of brick-and-mortar stores
  • Appreciate what self-service kiosks can bring
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