Hospitality Industry Marketing: Importance & Strategies

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Hospitality marketing focuses not only on selling tangible goods, but promoting _____ ones.

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1. What type of strategy could include hosting on-site conferences or sponsoring activities in the community using your brand and logo?

2. A good hospitality online strategy could incorporate all of these EXCEPT which?

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About This Quiz & Worksheet

This quiz and worksheet tests your understanding of marketing tactics used in the hospitality industry. You'll review what you know about the different ways and sources for marketing on and off line.

Quiz & Worksheet Goals

This quiz and worksheet focuses on reviewing what you know about:

  • The type of product hospitality marketing focuses on
  • Marketing that includes hosting or sponsoring activities in the community
  • Online strategies for marketing
  • Tactics that increase repeat business

Skills Practiced

  • Information recall - see if you can remember the type of marketing that includes in-person activities
  • Interpreting information - verify that you read about online strategies for marketing the hospitality industry and interpret it correctly
  • Knowledge application - review what you know about content marketing strategies to identify what is provided for customers

Additional Learning

If you would like a closer look at this topic, you can find more in the lesson, Hospitality Industry Marketing: Importance & Strategies. The lesson gives you more information about:

  • The types of businesses included in the hospitality industry
  • How community partnerships can help
  • Important quality about your website
  • How promotions can help
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