What is a Marketing Information System? - Definition, Benefits & Example


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is another name for a marketing information system?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. What is a marketing information system?

2. What is one of the benefits of a marketing information system?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

This interactive quiz and worksheet combo will challenge your understanding of marketing information systems, their benefits, and the ways to collect data for one.

Quiz & Worksheet Goals

Topics covered in this quiz include a marketing information systems':

  • Definition
  • Benefits
  • Data collection methods

Skills Practiced

Use the following skills with this quiz and worksheet combo:

  • Defining key terms - recall the information about marketing information systems to identify its definition
  • Information recall - analyze the material concerning the benefits of a marketing information systems
  • Knowledge application - understand marketing information systems to answer a question about the proper considerations to take into account when choosing one

Additional Learning

To learn more about marketing information systems, and the different ways of collecting data for one, review the lesson entitled What is a Marketing Information System? - Definition, Benefits & Example. This tutorial will also examine:

  • Sales reports
  • The benefits of marketing information systems
  • Choosing which marketing information systems to use