What is a Marketing Information System? - Definition, Benefits & Example

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is another name for a marketing information system?

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1. What is a marketing information system?

2. What is one of the benefits of a marketing information system?

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About This Quiz & Worksheet

This interactive quiz and worksheet combo will challenge your understanding of marketing information systems, their benefits, and the ways to collect data for one.

Quiz & Worksheet Goals

Topics covered in this quiz include a marketing information systems':

  • Definition
  • Benefits
  • Data collection methods

Skills Practiced

Use the following skills with this quiz and worksheet combo:

  • Defining key terms - recall the information about marketing information systems to identify its definition
  • Information recall - analyze the material concerning the benefits of a marketing information systems
  • Knowledge application - understand marketing information systems to answer a question about the proper considerations to take into account when choosing one

Additional Learning

To learn more about marketing information systems, and the different ways of collecting data for one, review the lesson entitled What is a Marketing Information System? - Definition, Benefits & Example. This tutorial will also examine:

  • Sales reports
  • The benefits of marketing information systems
  • Choosing which marketing information systems to use
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