Marketing Intelligence: Definition & Uses


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question 1 of 3

What is marketing intelligence?

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1. What is an example of everyday information used in marketing intelligence?

2. Which is an example of a company's use of marketing intelligence?

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About This Quiz & Worksheet

Marketing intelligence is important for successful businesses and this quiz/worksheet will explore this topic. Some information you should be familiar with includes an example of marketing intelligence and a case where marketing intelligence is used.

Quiz & Worksheet Goals

This quiz/worksheet combo assesses your knowledge of:

  • Example of information used in marketing intelligence
  • Definition of market
  • Case where marketing intelligence was used
  • Definition of marketing intelligence
  • Example of the use of marketing intelligence

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on marketing intelligence
  • Knowledge application - use your knowledge to answer a question about what marketing intelligence is
  • Critical thinking - apply relevant concepts to examine information about the type of information that is used with marketing intelligence

Additional Learning

Take a look at the lesson titled, Marketing Intelligence: Definition & Uses, to learn more about this topic. The following objectives will be covered:

  • Recall the importance of marketing intelligence
  • Learn about the relationship between markets, consumers and businesses
  • Explore the type of information businesses gather about their customers and their business
  • Review how short-term and long-term goals are made with marketing intelligence
  • Identify what a market strategy is