Copyright

Marketing Intelligence: Definition & Uses

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What is marketing intelligence?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. What is an example of everyday information used in marketing intelligence?

2. Which is an example of a company's use of marketing intelligence?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Marketing intelligence is important for successful businesses and this quiz/worksheet will explore this topic. Some information you should be familiar with includes an example of marketing intelligence and a case where marketing intelligence is used.

Quiz & Worksheet Goals

This quiz/worksheet combo assesses your knowledge of:

  • Example of information used in marketing intelligence
  • Definition of market
  • Case where marketing intelligence was used
  • Definition of marketing intelligence
  • Example of the use of marketing intelligence

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on marketing intelligence
  • Knowledge application - use your knowledge to answer a question about what marketing intelligence is
  • Critical thinking - apply relevant concepts to examine information about the type of information that is used with marketing intelligence

Additional Learning

Take a look at the lesson titled, Marketing Intelligence: Definition & Uses, to learn more about this topic. The following objectives will be covered:

  • Recall the importance of marketing intelligence
  • Learn about the relationship between markets, consumers and businesses
  • Explore the type of information businesses gather about their customers and their business
  • Review how short-term and long-term goals are made with marketing intelligence
  • Identify what a market strategy is
Support