Marketing Myopia: Examples, Definition & Summary


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question 1 of 3

Who coined the term marketing myopia?

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1. What's the best explanation of marketing myopia?

2. If you suffer from myopic marketing, what do you view the role of marketing as for a company that sells buggy whips?

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About This Quiz & Worksheet

This quiz explores how businesses can avoid a common pitfall known as marketing myopia. Topics you'll need to know to pass the quiz include understanding who coined the term marketing myopia as well as knowing the best explanation of marketing myopia.

Quiz & Worksheet Goals

The following types of questions will be on the quiz:

  • Who coined the term marketing myopia
  • Definition of marketing myopia
  • How a myopic view can translate in the market
  • How marketing fits within a business
  • Periodical that published Levitt's article related to marketing myopia

Skills Practiced

  • Interpreting information - verify you can read information regarding marketing and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about who coined the term marketing myopia
  • Reading comprehension - ensure that you draw the most important information from the related business lesson

Additional Learning

Check out the lesson called Marketing Myopia: Examples, Definition & Summary to learn more. This lesson will help you:

  • Identify the background behind the term marketing myopia
  • Explain what will happen if a company simply tries to sell its products
  • Appreciate the benefits of avoiding marketing myopia