Marketing Plan Controls: Examples & Explanation


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question 1 of 3

What are marketing plan controls?

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1. Which is NOT an example of a marketing control?

2. What is a conversion rate?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of marketing plan controls. It will focus on how to see if things are going as planned. Topics you'll need to know to pass the quiz include understanding what marketing controls are as well as knowing some examples of marketing controls.

Quiz & Worksheet Goals

You will review:

  • The definition of marketing controls
  • Examples of marketing controls
  • What a conversion rate is
  • Characteristics of a cost per sale
  • The meaning of market share

Skills Practiced

  • Interpreting information - verify you can read information regarding the characteristics of a cost per sale and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the meaning of market share
  • Defining key concepts - ensure that you can accurately define main phrases and terms, such as marketing controls and conversion rate

Additional Learning

Make sure to also read the related lesson called Marketing Plan Controls: Examples & Explanation. This lesson will help you:

  • Understand what marketing plan controls are
  • Explain how some marketing controls could look like
  • Identify the importance of estimating the number of leads in a promotion
  • Describe how the conversion rate of sales is calculated
  • Appreciate how to valuate a company's market share