Developing a Marketing Vision Statement & Plan


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What is a marketing plan?

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1. What is a vision statement?

2. Which of the following would qualify as a goal/objective in a marketing plan?

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About This Quiz & Worksheet

Assess and review your knowledge of what a marketing plan is and how to develop one with this quiz and worksheet. This resource will check your understanding of the steps and terminology used.

Quiz & Worksheet Goals

Use this quiz and worksheet to review your understanding of:

  • What a marketing plan is
  • Defining a vision statement
  • Example of an objective or goal for a plan
  • What the strategy is in a marketing plan

Skills Practiced

  • Information recall - see if you can remember what a vision statement is
  • Knowledge application - revisit what you know about a marketing plan to answer questions about its parts
  • Interpreting information - verify that you absorbed information about growing a customer base to be able to identify a related tactic

Additional Learning

Learn more about this topic by reading the accompanying lesson, Developing a Marketing Vision Statement & Plan. This lesson includes more details about:

  • The importance of a marketing plan
  • Typical length of a marketing plan
  • Choosing goals or objectives
  • Defining key terms related to the plan