Using Break-Even Analysis to Evaluate a Marketing Plan


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What does it mean when you have a BEQ of 400?

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1. What three things do you need in order to perform a break-even analysis?

2. What things do you need to consider when calculating the average cost to make each product?

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About This Quiz & Worksheet

As you complete the quiz and worksheet, you can see how much you comprehend about ways to use break-even analysis for evaluating a marketing plan. How to perform a break-even analysis and how to calculate the BEQ are the types of topics you need to know when you take the quiz.

Quiz & Worksheet Goals

Work through this assessment any time, seeing how familiar you are with:

  • Things needed to calculate the average cost to make each product
  • Calculating the BEQ
  • What it means when the BEQ is 400
  • Three things needed in order to perform a break-even analysis

Skills Practiced

  • Information recall - access the knowledge you have gained about what it would mean to have a BEQ of 400
  • Knowledge application - use your knowledge to answer questions about calculating the BEQ
  • Interpreting information - verify that you can read information about the three things needed to perform a break-even analysis and interpret it correctly

Additional Learning

Complete the accompanying lesson, Using Break-Even Analysis to Evaluate a Marketing Plan, to review more topics. These include:

  • What break-even analysis is
  • What BEQ stands for
  • Examples of BEQ
  • Why companies want to find the BEQ