Pricing Strategy in Marketing: Definition, Types & Examples


Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The pursuit of identifying the optimum price of a product in marketing is know as

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. To increase traffic and attract new customers companies might try using which pricing strategy?

2. Next day delivery would be an example of?

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

Focusing on how to find that sweet spot in selling a product, this quiz and corresponding worksheet will help you gauge your knowledge of the marketing pricing strategy. Topics you'll need to know to pass the quiz include understanding what pricing strategy is as well as knowing how to increase traffic and attract new customers.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • How to increase traffic and gain new customers
  • Which strategy would use next day delivery
  • Price using the psychological strategy
  • Characteristics of skim pricing

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding how to increase traffic and gain new customers and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about which strategy would use next day delivery
  • Defining key concepts - ensure that you can accurately define important terms related to marketing price strategy

Additional Learning

To learn more about how to best wage war on your competition, review the corresponding lesson called Pricing Strategy in Marketing: Definition, Types & Examples. This lesson will help you:

  • Understand what the pricing strategy in marketing is
  • Describe where the strategy falls in the marketing mix
  • Identify the various types of pricing
  • Explain the characteristics of each type of pricing strategy
  • Appreciate when a company would change their prices