Marketing, Production, Sales & Societal Marketing Orientation


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question 1 of 3

Assess the importance of production orientation.

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1. Analyze the importance of marketing orientation.

2. Sales orientation is _____.

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of the four types of marketing orientations. Topics you'll need to know to pass the quiz include understanding what product orientation is as well as knowing the characteristics of marketing orientation.

Quiz & Worksheet Goals

The quiz will test you on the following:

  • The definition of product orientation
  • What marketing orientation is
  • The characteristics of sales orientation
  • Features of societal marketing orientation
  • When a company relies on aggressive sales techniques

Skills Practiced

  • Interpreting information - verify you can read information regarding the features of societal marketing orientation and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the characteristics of sales orientation
  • Defining key concepts - ensure that you can accurately define main phrases and terms, such as product orientation and marketing orientation

Additional Learning

To make up your own mind if being aggressive in sales is the right approach, review the corresponding lesson called Marketing, Production, Sales and Societal Marketing Orientation. This lesson will help you:

  • Understand how a company can harness its internal strength
  • Identify the four orientation philosophies available
  • Explain the characteristics of each method
  • Describe which philosophy was chosen by Henry Ford
  • Appreciate how a business can also satisfy societal interests