Analyzing & Applying Marketing Research Reports


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question 1 of 3

What is the correct order when undertaking a market research plan?

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1. The basic process of estimating sales in the future is known as:

2. Which of the following is a CORRECT statement?

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About This Quiz & Worksheet

To pass this quiz on marketing research reports, you'll need to be familiar with primary and secondary research. You can take this quiz multiple times.

Quiz & Worksheet Goals

You'll be tested on the following topics:

  • Correct order to execute a market research plan
  • Basic process of estimating sales in the future
  • Facts about primary and secondary research
  • Process involving market research to spot trends and opportunities, assess buyer behavior, and seek out target markets
  • Reason exploratory research is beneficial to a company

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about marketing research reports
  • Information recall - access the knowledge you've gained regarding the order to execute a market research plan
  • Critical thinking - apply relevant concepts to examine information about why exploratory research is beneficial to a company in a different light

Additional Learning

Further your understanding of this topic with a related lesson titled Analyzing & Applying Marketing Research Reports. Here are some of the topics you'll find in this lesson:

  • Applying a market research report
  • Using a report that analyzes demand
  • Leading a company to success