The Six Steps of the Marketing Research Process


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question 1 of 3

_____ is data you collect yourself through surveys, focus groups or through observation.

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1. If we don't want to survey the whole population but are looking for a subset large enough to be representative of the big group, we are looking for the correct:

2. Why is putting raw data into a spreadsheet helpful?

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About This Quiz & Worksheet

The worksheet and quiz help you test your knowledge of the marketing research process. The purpose of putting raw data into a spreadsheet and an important consideration during the research design phase are topics on the quiz.

Quiz & Worksheet Goals

Take the quiz to see how much you know about:

  • Type of data collected through surveys, focus groups and observation
  • Why placing raw data into a spreadsheet is helpful
  • An important step during the research design phase
  • How incomplete or inconsistent information is removed while you put survey results in the system

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the lesson on marketing research steps
  • Information recall - access the knowledge you have gained about how to examine a large subset of people without surveying the entire population
  • Interpreting information - verify that you can read information about why placing raw data into a spreadsheet helps and interpret it correctly

Additional Learning

The Six Steps of the Marketing Research Process is a lesson that lets you review more information about this subject, including:

  • Examples of infographics
  • Types of data to be collected while conducting marketing research
  • The first step in marketing research