Designing Marketing Research Questionnaires


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question 1 of 3

Approximately how many questions should you keep your marketing research questionnaire under?

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1. Why should you include your more important questions towards the front of your questionnaire?

2. How many answer choices does a dichotomous question have?

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About This Quiz & Worksheet

Utilize the worksheet and quiz, checking your knowledge of marketing research questionnaires. A tool that works to increase the response rate of marketing questionnaires and the number of choices that a dichotomous question has are topics on the quiz.

Quiz & Worksheet Goals

You'll get to test your knowledge of:

  • An example of an unstructured question
  • Number of questions you should consider for your marketing research questionnaire
  • The importance of including more important questions at the front
  • Number of answer choices in a dichotomous question

Skills Practiced

  • Reading comprehension - ensure that you draw the most important details from the lesson on marketing research questionnaires
  • Information recall - access the knowledge you have gained about how you can increase the response rate of marketing questionnaires
  • Interpreting information - verify that you can read information about why important questions should be included first in a marketing questionnaire and interpret it correctly

Additional Learning

You have more material to analyze if you access the lesson, Designing Marketing Research Questionnaires. This lesson lets you:

  • Examine the purpose of a marketing research questionnaire
  • Determine how structured questions work
  • Figure out how to determine which question to use in a marketing research questionnaire