Marketing Tactics and Strategies: Definition & Examples


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question 1 of 3

How many levels of marketing do most organizations have?

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1. Strategic marketing is _____.

2. The specific steps that must be taken to implement the marketing strategy are the _____.

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About This Quiz & Worksheet

This worksheet/quiz combo will test your understanding of the use of marketing strategies to meet organizational goals. Topics you will need to understand include organizational marketing levels and how strategies are implemented.

Quiz & Worksheet Goals

Use this printable quiz and worksheet to assess your knowledge of:

  • Levels of marketing in an organization
  • Definition of strategic marketing
  • Marketing strategy steps
  • Market research
  • Flows of the strategic and tactical marketing process

Skills Practiced

This quiz and worksheet let you test the following skills:

  • Making connections - understand the relationship between the different marketing strategy concepts
  • Critical thinking - apply relevant concepts to examine information about strategic and tactical planning in a different light
  • Information recall - access the knowledge you've gained regarding the implementation of a marketing strategy

Additional Learning

To study market strategies further, see the corresponding lesson titled Marketing Tactics and Strategies: Definition & Examples. Details on these topics are found in this lesson:

  • The impact of customers and competitors on strategies
  • Purpose of strategic and tactical marketing
  • Benefits of strategic and tactical marketing
  • Marketing strategy business example