Using the Mobile Purchasing Funnel in Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

The number of consumers using mobile devices for making purchases has:

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1. All of these are best practices to reach a direct mobile purchasing customer EXCEPT which?

2. _____ can encourage shoppers using mobile phones to take the plunge and complete a purchase.

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About This Quiz & Worksheet

What is the mobile purchasing funnel? Gauge your knowledge of this concept and how it is used in marketing by completing the quiz/worksheet combo.

Quiz & Worksheet Goals

You will be tested on the following topics:

  • Best practices to reach a direct mobile purchasing customer
  • What has happened to the number of consumers using mobile devices for making purchases
  • Percentage of buyers that are using mobile phones inside brick and mortar stores
  • Ways to leverage mobile phone usage in a brick and mortar store
  • Something that encourages shoppers using mobile phones to complete a purchase

Skills Practiced

  • Information recall - access the knowledge you have gained about the best practices to reaching a direct mobile purchasing customer
  • Reading comprehension - ensure that you draw the most important information from the lesson on the mobile purchase funnel
  • Interpreting information - verify that you can read information about ways to leverage mobile phone usage in a brick and mortar store and interpret it correctly

Additional Learning

Take some time to explore the lesson called Using the Mobile Purchasing Funnel in Marketing. Doing so lets you review more about:

  • The effects of mobile purchasing
  • What brick and mortar refers to
  • Examples of the mobile purchasing funnel
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