Marketing Utilities Performed by Intermediaries

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

A retail salesperson demontrating the features of a product is providing what type of utility?

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1. What's the best explanation of an intermediary?

2. A store that is open 24 hours a day, 7 days a week, 365 days a year provides what type of utility?

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About This Quiz & Worksheet

Examining the linking role of these middlemen, this quiz and corresponding worksheet will help you gauge your knowledge of the marketing utilities performed by intermediaries. Topics you'll need to know to pass the quiz include understanding the type of utility when a retail salesperson demonstrates the features of a product as well as knowing the best explanation of an intermediary.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • When a salesperson shows product features
  • Best explanation of an intermediary
  • Characteristics of the time utility
  • Features of the information utility
  • Example of the possession utility

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding the characteristics of the time utility and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the best explanation of an intermediary
  • Reading comprehension - ensure that you draw the most important information from the related marketing intermediary lesson

Additional Learning

To learn more about why a business like Amazon has done so well, review the corresponding lesson on Marketing Utilities Performed by Intermediaries. This lesson will help you:

  • Understand what an intermediary is
  • Explain how intermediaries link producers to consumers
  • Identify the various utilities they provide
  • Describe the characteristics of each utility
  • Appreciate how having a convenient location is critical to consumers
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