Copyright

Using Mobile Channels in Effective Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

Ads served in between mobile page loads of sites or apps refer to what?

Create Your Account To Take This Quiz

As a member, you'll also get unlimited access to over 79,000 lessons in math, English, science, history, and more. Plus, get practice tests, quizzes, and personalized coaching to help you succeed.

Try it risk-free
Try it risk-free for 30 days. Cancel anytime
Already registered? Log in here for access

1. Why is conversion tracking more challenging in a mobile environment than a desktop environment?

2. _____ is a mobile metric that often looks inflated when compared to desktop advertising.

Create your account to access this entire worksheet
A Premium account gives you access to all lesson, practice exams, quizzes & worksheets
Access to all video lessons
Quizzes, practice exams & worksheets
Certificate of Completion
Access to instructors
Create an account to get started Create Account

About This Quiz & Worksheet

This quiz/worksheet combo allows you to quickly see what you remember about using mobile marketing campaigns. Questions will focus on specific strategies as well as some of the drawbacks of mobile advertisements.

Quiz & Worksheet Goals

These questions will assess your knowledge of topics like:

  • The name of ads shown between mobile page loads
  • Why conversion tracking is more difficult in a mobile environment
  • What mobile metric will often be inflated compared to desktop advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as what kind of advertising uses GPS data to precisely target a user with ads
  • Making connections - use understanding of the concepts of mobile advertising to explain why a marketer might rely on the mobile web inventory
  • Knowledge application - use your knowledge to answer questions about the difficulties and benefits of tracking mobile marketing efforts

Additional Learning

If you still wish to learn more about this form of advertisement, read the lesson titled Using Mobile Channels in Effective Marketing. It will go over topics like:

  • How a marketer can promote brand awareness using mobile marketing
  • What the basic theory behind web and mobile marketing tactics is
  • Why marketers have begun to use mobile videos in their ad campaigns
Support