Using Mobile Channels in Effective Marketing


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question 1 of 3

Ads served in between mobile page loads of sites or apps refer to what?

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1. Why is conversion tracking more challenging in a mobile environment than a desktop environment?

2. _____ is a mobile metric that often looks inflated when compared to desktop advertising.

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About This Quiz & Worksheet

This quiz/worksheet combo allows you to quickly see what you remember about using mobile marketing campaigns. Questions will focus on specific strategies as well as some of the drawbacks of mobile advertisements.

Quiz & Worksheet Goals

These questions will assess your knowledge of topics like:

  • The name of ads shown between mobile page loads
  • Why conversion tracking is more difficult in a mobile environment
  • What mobile metric will often be inflated compared to desktop advertising

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the material, such as what kind of advertising uses GPS data to precisely target a user with ads
  • Making connections - use understanding of the concepts of mobile advertising to explain why a marketer might rely on the mobile web inventory
  • Knowledge application - use your knowledge to answer questions about the difficulties and benefits of tracking mobile marketing efforts

Additional Learning

If you still wish to learn more about this form of advertisement, read the lesson titled Using Mobile Channels in Effective Marketing. It will go over topics like:

  • How a marketer can promote brand awareness using mobile marketing
  • What the basic theory behind web and mobile marketing tactics is
  • Why marketers have begun to use mobile videos in their ad campaigns