Mass Customization in Marketing: Definition, Benefits & Examples Video


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question 1 of 3

Why do customers want mass customization?

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1. What are the benefits of mass customization?

2. How can a food company use mass customization?

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About This Quiz & Worksheet

This quiz and corresponding worksheet will help you gauge your knowledge of mass customization in marketing. Many of the questions will deal with definitions of key concepts. You will need to be able to identify characteristics of these concepts as well.

Quiz & Worksheet Goals

You will review:

  • Characteristics of marketing
  • Why customers would want mass customization
  • The four P's of the marketing mix
  • Benefits of mass customization
  • How a food company can use mass customization

Skills Practiced

  • Interpreting information - verify you can read information regarding the characteristics of marketing and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the four P's of the marketing mix
  • Reading comprehension - ensure that you draw the most important information from the related mass customization lesson

Additional Learning

You should also read the related lesson called Mass Customization in Marketing: Definition, Benefits & Examples. This lesson will help you:

  • Understand what mass customization is
  • Explain the origins of this process
  • Identify the common way to carry out mass customization
  • Describe how various organizations might use this technique
  • Appreciate the benefits to both consumer and business