What is Mass Marketing? - Definition, Advantages & Examples


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What is the benefit of mass marketing?

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1. Why is mass marketing important?

2. Which one of the answers below is an example of mass marketing?

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About This Quiz & Worksheet

Mass marketing uses a variety of print, digital and broadcast media to advertise products and services. This quiz/worksheet combo helps you understand the function of mass marketing and its benefits to a business.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • The definition of mass marketing
  • Advantage of mass marketing
  • Marketing strategy for wide exposure to customers
  • Example of mass marketing
  • Importance of mass marketing campaigns

Skills Practiced

  • Information recall - access your knowledge on mass marketing
  • Interpreting information - verify that you can read and interpret information regarding the importance of mass marketing
  • Knowledge application - use your knowledge to answer a question about the benefit of mass marketing

Additional Learning

The lesson, What is Mass Marketing? - Definition, Advantages & Examples, will arm you with more knowledge on this marketing strategy. Use the lesson to:

  • Understand the concept of mass marketing
  • Appreciate mass marketing strategies
  • Differentiate between mass marketing and target marketing
  • Learn examples of mass marketing campaigns