Means-End Approach in Customer Needs Analysis


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What are the three characteristics of the means-end approach?

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1. In means-end analysis, which of the following is considered under features?

2. In means-end analysis, what do benefits and consequences consider?

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About This Quiz & Worksheet

Customer satisfaction with your product is essential in every line of business. Learn more about the means-end approach and how research and development is used to make successful products. Quiz questions will focus on topics such as characteristics of the means-end approach.

Quiz & Worksheet Goals

Quiz questions will test you on the following:

  • The main characteristics for means-end approach
  • Attributes and products
  • Benefits and consequences
  • How companies are most successful
  • Values

Skills Practiced

  • Reading comprehension - ensure you draw the most important information regarding the three characteristics in means-end approach
  • Information recall - access knowledge about product attributes
  • Knowledge application - apply knowledge in regards to how benefits and consequences are measured

Additional Learning

To learn more about the means-end approach, review the lesson titled Means-End Approach in Customer Needs Analysis. Information covered includes:

  • What can be done for a company to stay ahead of their competition
  • Examples of the means-end approach using a tablet as the product
  • How this ideology can be used when creating a new product or marketing an existing item