Measuring Customer Satisfaction to Improve Retention


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question 1 of 3

What is customer satisfaction?

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1. How is customer satisfaction measured?

2. When creating customer satisfaction surveys, the survey should _____.

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About This Quiz & Worksheet

This quiz and worksheet will determine how much you understand about measuring customer satisfaction for retention. The quiz will help you on certain areas like the definition of customer satisfaction and how it is measured.

Quiz & Worksheet Goals

These study tools will help you to:

  • Assess how to create customer satisfaction surveys
  • Understand the importance of 'nurturing' customers
  • Explain why a company would use focus groups

Skills Practiced

Practice the following skills with these study resources:

  • Making connections - use understanding of the concept of focus groups and how they are connected to benefiting a company
  • Interpreting information - verify that you can read information regarding customer satisfaction and interpret it correctly
  • Information recall - access the knowledge you've gained regarding how customer satisfaction is measured

Additional Learning

Learn more about this subject with the lesson called Measuring Customer Satisfaction to Improve Retention, which will cover the following study objectives:

  • Explain customer satisfaction
  • Assess customer satisfaction surveys
  • Identify the importance of customer loyalty
  • Understand how focus groups work