The Measurement of Public Opinion


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question 1 of 3

This is a statistical measurement of how accurately the results of a poll reflect the real views of the population.

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1. Businesses that measure public opinion through strategic methods are known as:

2. Thomas is polling people in his state to get a sense of their general political views. He polls all of the shoppers that exit an upscale furniture store. How could Thomas change his polling tactics in order to reduce sampling errors?

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About This Quiz & Worksheet

This quiz and corresponding worksheet combo helps check your knowledge of public opinion and how it is measured. Topics you will need to know for the quiz include opinion polls and American polling organizations.

Quiz & Worksheet Goals

This quiz/worksheet combo helps you assess your knowledge of:

  • An error that happens when a sample doesn't accurately represent the general population's views
  • Businesses that use strategic methods to understand public opinion
  • One of the oldest and best-known polling organizations in the U.S.
  • Measurement of how polls reflect the real views of the population

Skills Practiced

Students can use the quiz and worksheet combo to test out the following skills:

  • Information recall - access the knowledge you have gained regarding measuring public opinion
  • Knowledge application - use your knowledge to answer questions about how to measure polling results against the population's opinions
  • Defining key concepts - ensure that you can accurately identify main terms and phrases by their definition, such as one of the oldest most well-known polling organizations in the U.S.

Additional Learning

To learn more about public opinion, review the corresponding lesson titled The Measurement of Public Opinion. This lesson will help you:

  • Learn about the purposes of public opinion polls
  • Understand the importance of neutrality and impartiality in poll questions
  • Determine how polling samples are taken
  • Identify errors that may be encountered when polling