Advertising Media Choices and Marketing Strategy


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question 1 of 3

Which of the following is a reason to use newspapers for a media advertising campaign?

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1. Analyze the photo and determine which type of media advertising is shown.

2. Which of the following best describes advergaming?

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About This Quiz & Worksheet

What types of media can be targeted by marketing professionals and what are the advantages and disadvantages of each medium? Use this quiz and corresponding worksheet to assess your ability to answer questions about these topics.

Quiz & Worksheet Goals

In these assessments you'll be tested on:

  • A reason to use newspapers for advertising purposes
  • Your ability to recognize a type of media advertising based on a photo
  • The definition of advergaming
  • The definition of frequency as used in marketing
  • The term used for the type of advertising that appears only during certain months or times of the year

Skills Practiced

This worksheet and quiz will allow you to test the following skills:

  • Reading comprehension - ensure that you draw the most important information about marketing media types
  • Critical thinking - apply relevant concepts to examine information about marketing in a different light
  • Defining key concepts - ensure that you can accurately define main phrases, such as reach and frequency
  • Information recall - access the knowledge you've gained regarding print, TV and Internet marketing campaigns

Additional Learning

To learn more about marketing media, review the accompanying lesson called Advertising Media Choices and Marketing Strategy. This lesson covers the following objectives:

  • Define medium and media planning
  • Detail media types used for advertising
  • Provide examples of each type of media
  • Identify terms used in advertising and marketing