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What is Media Planning? - Definition, Process & Examples

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

In advertising, what does reach mean?

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1. In media planning, what does CPM stand for?

2. In regards to media planning, what is frequency?

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About This Quiz & Worksheet

The media planning process involves several steps and types of information. This quiz will test your knowledge on the various components and tools of media planning.

Quiz & Worksheet Goals

This assessment will test your knowledge in the following areas:

  • What the term reach means in advertising
  • Definition of CPM
  • Frequency in media planning
  • Circulation
  • Steps of media planning

Skills Practiced

You will utilize the following skills during the quiz:

  • Defining key concepts - define concepts in media planning such as CPM and frequency
  • Information recall - access knowledge you have gained regarding reach in advertising
  • Knowledge application - apply knowledge to answer questions about the media planning process

Additional Learning

By reviewing the lesson titled What is Media Planning? - Definition, Process & Examples, you will learn the following information:

  • The definition of media planning
  • Steps in the media planning process
  • Media buying
  • Real-world examples of the media planning process in action
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