Informal and Formal Methods of Audience Analysis


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Mr. Jackson was asked to give a speech at work. He gathered data and statistics. He then wrote the speech based on how he learns best. What type of speaker is he?

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1. To analyze the audience, Dr. Jones arrived at the venue early and mingled with the crowd. During the speech, he watched to see if audience members were getting restless. During a break, Dr. Jones again mingled with the crowd and fielded questions from them. What kind of audience analysis was Dr. Jones using?

2. A survey or a focus group are examples of which of the following?

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About This Quiz & Worksheet

These tools are designed to help you build on what you know about audience analysis through questions that ask about methods and relevant terms.

Quiz & Worksheet Goals

In the quiz, you will be tested on these aspects of audience analysis:

  • Different types of speakers
  • What a survey or focus group is an example of
  • The kind of research a speaker should conduct

Skills Practiced

  • Making connections - use understanding of types of audience analysis
  • Information recall - access the knowledge you've gained regarding different types of speakers
  • Knowledge application - use your knowledge to answer questions about what a speaker should research before speaking to a certain audience

Additional Learning

The lesson entitled Informal and Formal Methods of Audience Analysis is a great tool that you can use to expand what you know about this topic. Upon its completion, you should be able to:

  • Learn the applications of audience analysis
  • Understand the different techniques of audience analysis
  • Differentiate methods of formal and informal analysis