Integrated Marketing Communication Metrics


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question 1 of 3

What is meant by a marketing metric?

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1. Tom is looking at the amount of sales he generated relative to the amount of money he invested in marketing. Which metric is Tom using?

2. Conversion rate tells you what?

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About This Quiz & Worksheet

This quiz/worksheet combo helps you find out what you remember about ways to measure integrated marketing communication (IMC). Answer questions about the different ways these metrics are used in business decisions.

Quiz & Worksheet Goals

In this set of quiz questions, you'll assess your understanding of concepts like:

  • What conversion rate indicates
  • Commonly used marketing metrics
  • The term used to refer to the amount of people who have seen your ad
  • What might contribute to a poor open rate on an email campaign

Skills Practiced

  • Problem solving - use acquired knowledge to identify different marketing metrics from their descriptions
  • Defining key concepts - ensure that you can accurately define main phrases, such as marketing metrics
  • Information recall - access the knowledge you've gained regarding what you can learn from conversion rates

Additional Learning

You can find out more about these types of measurements by reviewing the lesson titled Integrated Marketing Communication Metrics. This lesson will help you understand concepts like:

  • Consumption data
  • The cost per lead
  • Return on marketing investment