Common Mistakes in Global Marketing


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What is the term used to refer to the way that business owners advertise and sell their products and services in other countries?

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1. Which of the following is NOT a reason why language is important to consider when creating a global marketing campaign?

2. Why is it important for global marketing to take culture into account?

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About This Quiz & Worksheet Goals

Using these helpful assets, see what you know about global marketing and the mistakes that can happen with it. Different aspects of this type of marketing will be covered on the quiz.

Quiz & Worksheet Goals

In these assets you can test your knowledge of:

  • Term used to refer to the way business owners sell their products in other countries
  • Reason why language is important to consider when creating a global marketing campaign
  • Company that was forced to close in Germany because it didn't adapt to the local culture
  • Term that refers to a system of things that allow people to communicate and travel within a particular area

Skills Practiced

  • Information recall - access the knowledge you have gained regarding the term used to describe business owners advertising in other countries
  • Knowledge application - use your knowledge to answer questions about why language is important to consider when creating global marketing campaigns
  • Reading comprehension - ensure that you draw the most important information from the lesson on global marketing

Additional Learning

Give yourself the chance to learn more about these marketing topics using the lesson titled Common Mistakes in Global Marketing. This lesson can be used to help you cover these objectives:

  • Understand the importance of knowing the buying habits of customers
  • Determine how to be successful in global marketing
  • Learn what needs to be taken into account when expanding into another country