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Mobile Advertising Case Study

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What problem was Mastercard trying to help ComfortDelGro solve with its mobile advertising campaign?

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1. Which of these mobile advertising tactics did Mastercard implement in its campaign?

2. What was the objective for the Masterpass campaign beyond it being used as a payment system for ComfortDelGro?

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About This Quiz & Worksheet

Find out how much you know about a mobile advertising case study with this multiple-choice quiz and worksheet. You should be familiar with the objective of a mobile advertising campaign for ComfortDelGro and how the campaign performed.

Quiz & Worksheet Goals

This quiz and worksheet will test you on the following:

  • Why Mastercard was charged with helping ComfortDelGro with mobile advertising
  • The mobile advertising tactic that Mastercard used
  • An objective of the Masterpass campaign beyond use as a ComfortDelGro payment system
  • How Mastercard encouraged engagement with the Masterpass concept
  • The campaign's return on investment

Skills Practiced

  • Interpreting information - verify that you can read information about what Mastercard did to encourage engagement with Masterpass and interpret it correctly
  • Reading comprehension - ensure that you draw the most important information from the related lesson on this mobile advertising case study
  • Information recall - access the knowledge you've gained about the mobile advertising tactic used by Mastercard

Additional Learning

Delve further into this case study by reviewing the lesson titled Mobile Advertising Case Study. Here's the type of information you'll find in this lesson:

  • An overview of this all-mobile advertising campaign
  • The goals of MasterCard
  • How ComfortDelGro's email newsletter was used
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