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Incorporating Mobile Technology in a Marketing Plan

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What type of mobile marketing refers to text messages or picture messages sent to users who have opted-in?

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1. Location-based marketing relies on which aspect of a customer?

2. In today's digital age, more and more consumers are using _____ before _____ to access the Internet, shopping sites and special offers.

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About This Quiz & Worksheet

For marketing, companies need to incorporate mobile technology. See what you know about this type of technology and why companies rely on it for marketing purposes by using the quiz and worksheet.

Quiz & Worksheet Goals

Expect to be tested over the following topics:

  • What location-based marketing relies on
  • Type of mobile marketing that refers to text messages or picture messages sent to users who have opted-in
  • What needs to be done with mobile and traditional marketing campaigns
  • Something that can help you not send unsolicited marketing messages to customers
  • What more consumers are using today to access the internet

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson on mobile technology in marketing
  • Information recall - access the knowledge you have gained about what location-based marketing relies on
  • Interpreting information - verify that you can read information about something that needs to be done with mobile and traditional marketing campaigns and interpret it correctly

Additional Learning

The lesson titled Incorporating Mobile Technology in a Marketing Plan can help you review more about this form of technology. Some other topics you can review include:

  • What mobile marketing is
  • The advantages of marketing through mobile devices
  • Four keys to successful mobile marketing
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