Multichannel Retailing: Definition, Benefits & Challenges


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A marketing strategy that includes selling through brick-and-mortar stores, over the telephone, from a website, and through an app is called?

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1. Amazon is moving into what type of retail setting as it transitions to more of a multichannel retailer?

2. Which of the following is a question a company should ask itself before entering into a multichannel retailing strategy?

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About This Quiz & Worksheet

What do you know about multichannel retailing? The quiz assesses your understanding of definitions, advantages, and disadvantages of this selling method.

Quiz & Worksheet Goals

During the quiz you will:

  • Give the term for a marketing strategy that incorporates multiple types of selling
  • Name the type of retail model that Amazon is moving toward
  • Demonstrate that you understand multichannel retailing benefits
  • Point out a drawback of multichannel retailing

Skills Practiced

  • Information recall - access your knowledge of questions a company should ask itself before embracing multichannel retailing
  • Knowledge application - use your understanding to identify a multichannel retailing disadvantage
  • Interpreting information - ensure that you can read information about Amazon's selling strategy and interpret it correctly

Additional Learning

View the lesson entitled Multichannel Retailing: Definition, Benefits & Challenges to learn more about this marketing method. Lesson objectives include:

  • Name methods and tools used to sell products in multichannel retailing
  • List some multichannel retailing benefits
  • Explain how Sears uses multichannel retailing