Need Recognition in Marketing: Definition & Explanation


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question 1 of 3

Which of the following is the best explanation of a need?

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1. What's the best explanation of a want?

2. What is the importance of need recognition in consumer purchasing behavior?

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About This Quiz & Worksheet

Need recognition is an important concept to understand in marketing. This quiz and worksheet will ask you questions about the differences between needs and wants and how marketers use this information.

Quiz & Worksheet Goals

Use this worksheet and quiz to review:

  • What a need is
  • Definition of a want
  • Importance of need recognition
  • Examples of needs
  • How marketers identify consumer needs

Skills Practiced

  • Interpreting information - verify you can read information regarding how marketers identify needs and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the importance of need recognition
  • Distinguishing Differences - compare and contrast topics from the lesson, such as a need and a want

Additional Learning

The corresponding lesson, Need Recognition in Marketing: Definition & Explanation, will help you:

  • Identify what need recognition is also called
  • Explain the main function of marketing
  • Appreciate the steps in the marketing process