Next-Best-Action Marketing: Definition & Examples


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question 1 of 3

What is a Next Best Action marketing strategy?

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1. How does the Next Best Action marketing strategy work?

2. Which consumer question does the Next Best Action strategy seek to answer?

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About This Quiz & Worksheet

Test your understanding of Next Best Action marketing with this convenient quiz and worksheet. This multiple-choice quiz will test knowledge of what this strategy is and how it works.

Quiz & Worksheet Goals

You'll be tested on the following:

  • What the Next Best Action marketing strategy is
  • How the strategy works
  • The consumer question answered by the strategy
  • The value the strategy brings to a business and a customer

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about Next Best Action marketing
  • Interpreting information - verify that you can read information about how the Next Best Action strategy works and interpret it correctly
  • Information recall - access the knowledge you've gained regarding the consumer question answered by the Next Best Action strategy

Additional Learning

To continue your studies on this topic, be sure to review the related lesson titled Next-Best-Action Marketing: Definition & Examples. Here's the type of information you'll find in this lesson:

  • Examples of companies that use Next Best Action marketing
  • How the Next Best Action strategy is used in a restaurant
  • The value in using this strategy
  • How Maslow's Hierarchy of Needs relates to this strategy