Niche Strategy in Marketing: Definition & Concept


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question 1 of 3

Which of the following is the best explanation of a niche market?

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1. Which one of the following is the best example of niche marketing?

2. Which of the following is not a problem with marketing to the general consumer population?

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About This Quiz & Worksheet

The questions of these two resources will ask you to identify the different aspects of niche marketing. You will need to know basic things, such as the definition of the concept, as well as some more detailed information, like the different things to consider when marketing to a niche.

Quiz & Worksheet Goals

You will review the following:

  • Definition of a niche market
  • Example of niche marketing
  • Problems in marketing to the masses in general
  • Factors to consider before entering the niche market
  • Reasons to enter the niche market

Skills Practiced

  • Interpreting information - verify you can read information regarding the problems in marketing to the masses in general and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the factors to consider before entering the niche market
  • Reading comprehension - ensure that you draw the most important information from the related niche marketing lesson

Additional Learning

In order to successfully incorporate niche marketing into your business, you will need a grasp of the many corners of its conceptual framework. Read the lesson called Niche Strategy in Marketing: Definition & Concept so that you can absorb this information. This lesson will help you:

  • Understand what niche marketing encompasses
  • Identify why more numbers don't always translate to success
  • Describe how to develop and serve a niche market
  • Explain the role of communication to tailoring to this market type
  • Appreciate the benefits of capturing a niche market