How Do Nielsen Ratings Work? - Definition & History


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What are Nielsen ratings?

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1. What do Nielsen ratings assess?

2. Apart from utilizing a viewer diary, how is the data gathered from the households in the United States?

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About This Quiz & Worksheet

Use of this short quiz and worksheet will help assess how much you know about the Nielsen rating system. You'll be tested on the background of this system and what it gauges.

Quiz & Worksheet Goals

Here's what the quiz covers:

  • What Nielsen ratings are and what they assess
  • How data is gathered from U.S. households
  • What an 'audimeter' is
  • Who started the A.C. Nielsen company

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about the Nielsen rating system
  • Interpreting information - verify that you can read information about an 'audimeter' and interpret it correctly
  • Information recall - access the knowledge you've gained regarding how data is gathered from households across the United States

Additional Learning

To take a closer look at this topic, review the related lesson titled How Do Nielsen Ratings Work? - Definition & History. Here are a few examples of what's included in this lesson:

  • Insights provided by the Nielsen rating system
  • The background of the A.C. Nielsen company
  • Newer technologies used to measure data