Marketing Case Study: Nike's Global Marketing Strategies


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Marketing products or services with a focus on the customs and norms of a different culture is known as what?

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1. Using phrasing in advertisements such as 'Your only limit is you,' invokes what type of advertising?

2. Nike has succeeded with the global marketing of NikeID because:

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About This Quiz & Worksheet

This quiz and worksheet combo will help you measure your knowledge of Nike's international branding strategy. You will need to identify specific ways Nike has moved from a national to a global brand.

Quiz & Worksheet Goals

In this quiz/worksheet set, you'll test your knowledge of:

  • Marketing plans that take into consideration different cultural norms
  • The success of NikeID
  • Digital marketing efforts Nike has taken in a global sense

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the lesson, such as the different opportunities Nike used in their international marketing efforts
  • Defining key concepts - ensure that you can accurately identify main phrases from their definitions, such as the type of marketing that focuses on adapting materials to international cultures and customs
  • Information recall - access the knowledge you've gained regarding what type of advertising the Nike slogan 'Your only limit is you' evokes

Additional Learning

If you would like to know more about the specifics of this global branding strategy, review the lesson titled Marketing Case Study: Nike's Global Marketing Strategy. This lesson covers topics like:

  • The universal marketing method employed by Nike
  • Different ways to adapt a global brand to the world stage
  • Missteps taken by Nike