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How Non-Profit Marketing Differs from For-Profit Marketing

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

What are the four P's of marketing?

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1. Letting customers (or potential customers) know about your product, with a focus on purchasing it, is the goal of:

2. The different tools and methods used to get your message out is

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About This Quiz & Worksheet

These learning tools will help you to evaluate your knowledge of non-profit and for-profit marketing, including marketing-related terminology and the goals of these two types of marketing.

Quiz & Worksheet Goals

You will be quizzed on the following:

  • The four P's of marketing
  • Type of marketing in which the main goal is to let customers know about your product with the intent of purchasing it
  • Term for the tools and methods used to get your message across
  • Phrase that describes the specific market you need to focus on
  • Term for when a company uses symbols, ideas and words to place itself against a competitor

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about marketing in a different light
  • Distinguishing differences - compare and contrast topics from the lesson, such as the differences between for-profit and non-profit marketing
  • Information recall - access the knowledge you've gained regarding the four P's of marketing

Additional Learning

To learn more about marketing, review the related lesson called How Non-Profit Marketing Differs from For-Profit Marketing. This lesson covers the following objectives:

  • Discuss the evolution of marketing
  • Differentiate between the goals of for-profit and non-profit marketing
  • Discuss methods used in marketing for both sectors
  • Explore the four P's for both types of marketing
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