Observational Methods of Quantitative Marketing Research


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If a researcher wanted to make an observation about a crowd size during an event with no tickets or control devices, which observational method would be most appropriate?

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1. It is essential that a chosen observational method in quantitative research does NOT:

2. National Parks often use observational research methods to report on attendance. What methods might they use?

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About This Quiz & Worksheet

You might not find a quicker way to effectively measure what you know about observational methods used in marketing research than by accessing this quiz/worksheet assessment. To do well on this quiz, you must be familiar with different types of observational methods and how they are applied.

Quiz & Worksheet Goals

You will need to do the following when you take this quiz:

  • Identify an appropriate observational method one would use based on a given example
  • Explain what a chosen observational method in quantitative research should not do
  • Identify what observational method might be used by National Parks
  • Name the observational method that would track the time it takes for a courier to make a run to various points in a city
  • Choose which observational method is defined as one that provides accurate results over a long period of time

Skills Practiced

  • Interpreting information - verify that you can read information about what a chosen observational method should not do and interpret it correctly
  • Information recall - access the knowledge you've gained regarding what observational method would be employed by National Parks
  • Knowledge application - use your knowledge to identify various observational methods based on definitions and examples

Additional Learning

The lesson titled Observational Methods of Quantitative Marketing Research can be used to learn more about this topic. Use this lesson to find out such details as:

  • Why accurate and appropriate collection methods are required for quantitative research
  • Which types of data collection devices are activated only when observation is needed
  • What types of observational methods are used in for-profit and career colleges