Observational Research in Marketing: Definition, Methods & Techniques


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question 1 of 3

Another term used for observational research in marketing is _____.

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1. Which of the following terms is defined as 'A category of market information collection in which the researcher observes ongoing behaviors of the study participants?'

2. In covert observational research, the researchers _____ identify themselves.

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About This Quiz & Worksheet

You will be quizzed on types of observational research and alternative terms, field techniques, and the relationship of researcher to the research group. Use this test to ensure your understanding of concepts and terms surrounding this marketing technique.

Quiz & Worksheet Goals

This quiz will ask you to answer questions regarding:

  • Observational research and different types
  • Covert observation
  • Research techniques

Skills Practiced

  • Critical thinking - apply relevant concepts to examine information about marketing in a different light
  • Interpreting information - verify that you can read information regarding observational research and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about covert observational research practices

Additional Learning

For further enrichment, see the lesson called Observational Research in Marketing: Definition, Methods & Techniques. Topics reviewed in this lesson include:

  • When and why observational research is employed
  • Use of computer cookies and focus groups in observational research
  • Advantages of participant observation