What is Online Advertising? - Definition, Types & Examples


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This type of native advertising is disguised as editorial content that is sponsored by an advertiser.

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1. How do keywords play into pay-per-click advertising?

2. Online advertising can be found in all of the following locations EXCEPT which?

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About This Quiz & Worksheet

As you complete the quiz and worksheet, you can figure out how much knowledge you have about online advertising. How keywords work in pay-per-click advertising and the different types of advertising are addressed on the quiz.

Quiz & Worksheet Goals

Take the quiz to assess your understanding of:

  • How rich media benefits the world of online advertising
  • Type of native advertising disguised as editorial content
  • How marketers serve retargeted ads to website visitors
  • Using keywords in pay-per-click advertising

Skills Practiced

  • Information recall - access the knowledge you have gained about where online advertising can be found
  • Reading comprehension - ensure that you draw the most important details from the lesson on online advertising
  • Interpreting information - verify that you can read information about how rich media benefits the world of online advertising and interpret it correctly

Additional Learning

Feel free to study more by accessing the lesson called What is Online Advertising? - Definition, Types & Examples. Other topics you can review include:

  • Why online advertising is used
  • The purpose of retargeted ads
  • Furniture company that has used rich media ads