Online Advertising: Advantages & Benefits


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question 1 of 3

A _____ is a particular group of consumers you aim your ads towards.

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1. What are the advertising dollars you need to reach 1,000 people with direct mail versus social media?

2. What is cost per click?

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About This Quiz & Worksheet

These study assessments will gauge what you know about the pros of online advertising. You'll be quizzed on topics like the group of consumers for your ad and advertising dollars associated with direct mail and social media.

Quiz & Worksheet Goals

Answer questions on the following:

  • Cost per click
  • Parties involved in creating online ads
  • Market share

Skills Practiced

  • Reading comprehension - ensure that you draw the most important information from the related lesson on the pros of online advertising
  • Knowledge application - use your knowledge to answer questions about market share and cost per click
  • Information recall - access the knowledge you've gained regarding the amount of money that's needed for social media versus direct mail

Additional Learning

Learn more with the lesson entitled Online Advertising: Advantages & Benefits. These topics will be covered:

  • Examples of online advertising
  • The way you would choose an audience
  • Analytics
  • Ad types and reaching customers
  • The importance of having a strategy