What is Online Marketing? - Definition & Benefits Over Print


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Which group of marketing techniques are representative of traditional print advertising?

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1. How is online marketing more cost effective than print advertising?

2. Suppose a candy store wants to try online marketing to promote its new birthday party discount program and save money on advertising. Which marketing technique would be the most appropriate for the store to use?

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About This Quiz & Worksheet

Online marketing is important for a lot of businesses today. Use the quiz and worksheet to discover how much you know about this form of marketing and its benefits.

Quiz & Worksheet Goals

Take the quiz to discover how familiar you are with:

  • Why online marketing is cost-effective
  • Types of online marketing
  • A group of marketing techniques that are representative of traditional print advertising
  • Examples of online marketing

Skills Practiced

  • Knowledge application - use your knowledge to answer questions about examples of online marketing, including a marketing technique that might be used by a candy store
  • Information recall - access the knowledge you have gained about the benefits and cost-effectiveness of marketing online
  • Reading comprehension - ensure that you draw the most important details from the lesson on online marketing

Additional Learning

Cover more information on this topic by using the lesson called, What is Online Marketing? - Definition & Benefits Over Print. Use this lesson to:

  • Review the characteristics of online marketing
  • See how companies can be effective at online marketing
  • Look at print advertising and its costs