Opinion-Leader in Marketing: Definition & Explanation


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question 1 of 3

Which one of the following is the best explanation of an opinion leader?

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1. Why are opinion leaders important in marketing?

2. How can marketers utilize opinion leaders to their advantage?

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About This Quiz & Worksheet

Taking a look at who might be able to sway your view on a matter, this quiz and corresponding worksheet will help you gauge your knowledge of opinion leaders in marketing. Topics you'll need to know to pass the quiz include understanding the best explanation of an opinion leader as well as knowing why they are important in marketing.

Quiz & Worksheet Goals

Use this printable worksheet and quiz to review:

  • Definition of an opinion leader
  • Why opinion leaders are important in marketing
  • How opinion leaders can be used
  • Work of Lazarfeld and Katz
  • Opinion not holding much weight with consumers

Skills Practiced

This worksheet and quiz will let you practice the following skills:

  • Interpreting information - verify you can read information regarding why opinion leaders are important in marketing and interpret it correctly
  • Knowledge application - use your knowledge to answer questions about the work of Lazarfeld and Katz
  • Reading comprehension - ensure that you draw the most important information from the related opinion leaders lesson

Additional Learning

To learn more about the impact that certain individuals can have on the thought process of others, review the corresponding lesson titled Opinion-Leader in Marketing: Definition & Explanation. This lesson will help you:

  • Understand what opinion leaders are
  • Identify who can be opinion leaders
  • Explain what sociologists Lazarfeld and Katz shed light on
  • Describe how organizations can be opinion-leaders
  • Appreciate how businesses can utilize such leaders to their advantage