Opt-Out Procedures for Email Marketing


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What is the purpose of an opt-out option for email marketing?

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1. Which of the following is an example of an opt-out option in an email?

2. Why should companies include opt-out options with their emails?

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About This Quiz & Worksheet

In order to promote online, companies will often use opt-out email marketing. Gauge your knowledge of this type of marketing and how it is used effectively by using the quiz and worksheet.

Quiz & Worksheet Goals

In these assessments, you will be tested over:

  • The importance of including opt-out options on emails
  • Reasons for purchasing email lists
  • Gaining permission to email customers
  • What an opt-out for email marketing is
  • An example of an opt-out option on an email

Skills Practiced

  • Information recall - access the knowledge you have gained about what an opt-out for email marketing involves
  • Reading comprehension - ensure that you draw the most important information from the lesson on opt-out email marketing
  • Interpreting information - verify that you can read information about gaining permission to email customers and interpret it correctly

Additional Learning

The lesson named Opt-Out Procedures for Email Marketing can help you learn more topics about this form of marketing. Some of these include:

  • How to purchase email lists
  • Why you need permission to email customers
  • Structure of an opt-out for email marketing