Business Case Study: Communication at Dell

Instructions:

Choose an answer and hit 'next'. You will receive your score and answers at the end.

question 1 of 3

In which process are various kinds of information passed along to members of an organization, with feedback being returned?

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1. Why is strategic communication useful?

2. How did Dell's approach to communication with analysts differ from their approach to communication with customers?

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About This Quiz & Worksheet

Different corporations communicate in different ways. Use this quiz and worksheet to see what you know about the strategic communication process model that Dell uses.

Quiz & Worksheet Goals

Assessments focus on:

  • Dell's annual sales as cited in the lesson
  • Components of the strategic management process model
  • Effects of strategic communication when used accurately

Skills Practiced

  • Information recall - access the knowledge you've gained regarding what customers, employees, investors, managers and regulators are called by the strategic management process model
  • Reading comprehension - ensure that you draw the most important information from the related lesson on Dell
  • Knowledge application - use your knowledge to identify the name of the process used by management to determine how they will deliver messages and receive feedback related to company strategy

Additional Learning

Business Case Study: Communication at Dell will teach you about how this corporation sends and receives messages. The objectives covered include:

  • Review a diagram of the strategic communication process
  • Know how Dell started
  • Understand the things to consider when communicating to different people
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