Packaging, Labeling & Marketing New Products


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question 1 of 3

What is packaging? Choose the best answer.

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1. What is marketing?

2. What is labeling?

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About This Quiz & Worksheet

In order to have success selling a new product, it is important to strategically approach packaging, labeling and marketing. You will be quizzed on the definitions and purposes of these three elements.

Quiz & Worksheet Goals

The quiz asks you to:

  • Define packaging
  • Give a definition for marketing
  • Describe labeling
  • Explain the features of a product label
  • Identify the reason for packaging a product

Skills Practiced

  • Defining key concepts - ensure that you can give definitions for basic terms, including packaging, marketing and labeling
  • Information recall - consult your knowledge of the lesson to answer a question about the purpose of product packaging
  • Reading comprehension - verify that you can pull the most essential information from the accompanying lesson

Additional Learning

The lesson named Packaging, Labeling & Marketing New Products provides more information on this topic. This lesson teaches you to:

  • Note the functions of packaging, labeling and marketing by studying a hypothetical example
  • Understand the type of information that should be conveyed on a product label
  • Identify different approaches for marketing a new product